Vill du hjälpa Greenpeace bygga deras nya Rainbow Warrior? Du kan köpa en andel och /eller hjälp dem designa det nya skeppet här.
The ship’s construction can be followed directly from the shipyard through a webcam, which updates regularly along with the purchasing rate. Only launching 20 days ago, the Rainbow Warrior is already 32% complete and is slated to be on sale and under construction through Fall 2011.
Making the act of shipbuilding into a digital experience draws in people that might not usually donate, appealing to both charitable and consumerist natures of people. Greenpeace will inaugurate the completely environmentally sustainable Rainbow Warrior in October 2011.
Source, and read more here.
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Idea
Claes Foxérus 0708-254400
Editor-in-Chief – produktutveckling.nu
Communication Manager – Scalae AB
Trendspotter and creative communicator; editor-in-chief at www.produktutveckling.nu and multi-communication manager at Scalae AB.
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