Shiny Hammer is a french brand that primary create furniture for private homes, and works in the border of art and function with the desire to create unconventional and timeless objects. Here is one product, the PLEE Chair, you can see more at their website.

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Claes Foxérus 0708-254400

Trendspotter and creative communicator; editor-in-chief at www.produktutveckling.nu and communication manager at Scalae AB.

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Idea

Peter Arndt 0708-627020
Director of Marketing - Scalae AB
Kreativ, marknadsfokuserad och otålig produktutvecklare som sedan 2005 driver produktutvecklingsföretaget Scalae AB. Jagar och vill se den optimala lösningen, både tekniskt och marknadsmässigt. Tyckte att traditionell produktutveckling hade fel fokus – all kraft gick åt att lösa de organisatoriska problemen och startade därför Scalae som utmanar traditionen och skapar framgångsrika produkter, och företag, via Marknadsinriktad teknikutveckling™.

How to innovate?

How to product develop?

How to manage the organization to innovate?

How to run successful global product development?

This are some of the questions that the speakers at NPD Scandinavia in Copenhagen had talked about today. We have heard about several obstacles, ”How to do” and ”How not to do” from speakers from Tetra Pak, Arla Foods, Philips, VolvoCars, Danfoss and many more.

The common ideas that the speakers had talked about is more or less an agenda of cross-over work (having multi-competent teams), ethnographical research, and also that the focus today is to improve people’s lives, not to improve products.

So today product development is to solve someones ”daily live”, not to create or develop an artifact!

”Innovation & product development is all about cooperation ”

This is the key factors for innovation according to Mr Michel Sabouné, Tetra Pak:

1:  Support from Senior Management

2. All involved in the process

3. A model to follow

4. A multi-disciplinary & cross organizational team

5 Do the right things & do them right.

And here is a commercial that illustrate this, according to Mr Michel Sabouné:

Scalae AB söker en lysande hårdvarukonstuktör för tillsvidareanställning. 

Du är civilingenjör/högskoleingenjör med min 5 års erfarenhet och du har:
- erfarenhet inom digital & analog elektronikkonstruktion
- erfarenhet av dokumentation & funktionsbeskrivning
- samt gärna erfarenhet av med.tech.

Dessutom:
- Praktisk, driven & självgående
- Goda kunskaper i teknisk engelska

För mer info kontakta:
Pär Carmomius,
par.carmonius@scalae.se 
0734-486442

Imagine your brain as a computer. Every computer has RAM which determines its processing capacity. The more applications the computer is running, the more RAM is used and the slower your computer gets. If you have used resource-intensive programs such as 3D Max Studio or played graphic-intensive games like World of Warcraft or Halo before, closing unwanted applications frees up RAM for these programs.

Likewise, our brain has its own RAM too. This RAM is used for all kinds of brain work, from thinking, recalling, analyzing, to the subconscious actions. You want to have as much free RAM as possible to function at top capacity of your brain.

However, not all our RAM is available when we want them. At least half is occupied with mental clutter – thoughts running in the background.

What are these thoughts about? Anything, really – whether its some task we have to yet to do, some issue we are facing, some advertisement we just saw on TV just now, music we just heard in the mall, etc.

Majority of the clutter is triggered by external stimuli. From the second you wake up in the morning, to when you sleep for the night, you are exposed to many stimuli in your environment. The more active contact you have with the world, the more stimuli you are exposed to. If you are a busy corporate executive, you probably get bombarded with lots of stimuli every day, from your workplace, the society and mass media. Even if you live like a hermit, you will still be faced with your own set of external stimuli.

It’s never obvious how much of these stimuli impact us until we stop to observe our mental activity, say through introspection or meditation. Think of this clutter as the unimportant programs and applications running in your computer. You don’t need them for your computer to function. By virtue of them running in the background, they’re using previous resources. When we don’t process the clutter, we’ll get to a point when we have lesser and lesser available RAM, till there’s no more.

Luckily, we have a biological process in which we clear this clutter – Sleep. Specifically REM sleep. However, it’s not the most effective clutter clearing process since we only undergo REM during 25% of our sleep time. The other 75% is non-REM.

Meditation also helps to clear mental clutter as well. Many people who meditate, feel calmer and experience clearer states of minds because of the same reason. However, sometimes you may not be able to do so – say when you are at work, when you feel too restless to meditate, or when you’re too sleepy and may fall asleep during meditation.

This is where today’s exercise comes in.

Freeing Your Mental RAM via Brain Dumping

This is known as a brain dumping exercise, since you are dumping the contents of your mind via writing:

1. Pick a medium of writing – Either pen/paper or a word processor. My pick is the word processor cause I type faster than I write. Plus, you get to save paper too!
2. Type whatever comes to mind. When I say whatever, I mean whatever! For example, if you are looking at the paper and thinking “wow, this looks so white”, then write that. If you don’t know what to write, then just write “I don’t know what to write”. Basically just get whatever is on your mind down. There’s no need to overthink this. It’s just to get down what you are thinking.
3. Just keep doing this for the next 15 minutes, or however long it takes for your mind to feel clearer. Sometimes just 10 minutes is sufficient for me, while I can take over an hour during the times I’m really bogged down.

Here, we’re using writing to clear the clutter in our mind. It’s a more effective way of processing clutter than sleep or meditation. With sleep, you have to wait till REM before clutter is processed. With meditation, the thought is processed as it “floats” around and out of your head. With this exercise though, the speed you write determines how fast it gets processed. If you type fast, you can process a lot of clutter really quickly.

I use this when I’m feeling mentally bogged, when I need to my full focus on an upcoming task, or when I need to perk myself up for an upcoming task. I can get a lot of clutter cleared out in just 15 minutes, resulting in a much clearer mental state. If I was sleepy before, the exercise leaves me more awake and mentally “lighter” afterward. I can definitely concentrate better.

It’s interesting to read back at what you have written after the 15 minutes. Usually you will notice your thoughts jumping from all places. One moment you may be thinking about what you had for breakfast, the next you may be thinking about your meeting with your boss last week, then the next you may be thinking about your vacation for next holidays. As random as they may be, as queer as they may see, these thoughts have always been on your mind – the exercise merely brought them out so they’re now cleared from your mind. The longer you spend on this exercise, the more clutter you can clear, and the higher your mental clarity.

Of course, it doesn’t mean that you stop thinking about XYZ after you clear a thought. Maybe you have 50 strands of thought about XYZ and the exercise only removed 2 strands of those thoughts. Maybe you come across XYZ later or something that reminds you of XYZ, thus retriggering the thought.

Since you will always be exposed to stimuli, you need to repeatedly do the brain dumping exercise to maintain this mode of increased mental clarity. Just like bathing, eating, or sleeping, you need to do this frequently as part of the clearing/up keeping process. Do this often, and you will feel a greater sense of mental clarity. You’ll also feel calmer as well.

You can also take the exercise to the next level – beyond just dumping what’s on your mind, take the chance to dig into the root causes of those thoughts. Keep asking why, and dig into it. This is linked to the same exercise in Day 25 of 30DLBL – Uncovering Your Beliefs. You may just arrive at some deep realizations in the process.

As for the contents of what you wrote, delete or trash them. There’s no need to keep them unless certain things gave you new insights and you want to keep them as an evaluation process.

Source.

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Idea

Peter Arndt 0708-627020
Director of Marketing - Scalae AB
Kreativ, marknadsfokuserad och otålig produktutvecklare som sedan 2005 driver produktutvecklingsföretaget Scalae AB. Jagar och vill se den optimala lösningen, både tekniskt och marknadsmässigt. Tyckte att traditionell produktutveckling hade fel fokus – all kraft gick åt att lösa de organisatoriska problemen och startade därför Scalae som utmanar traditionen och skapar framgångsrika produkter, och företag, via Marknadsinriktad teknikutveckling™.

High level executives from leading global organizations will meet in Copenhagen to discuss the future trends of new product development.

Chaired by Dr. Al-Ashaab of Cranfield University, one of the highlights will be keynote presentations delivered by the Director, Front End Innovation from Tetra Pak, the CTO of Danfoss IXA, and the Director of Marketing, Market Intelligence & NPI of Philips Healthcare.

Another highly anticipated moment will be the session from EVP Engineering and R&D Services Sandeep Kishore from HCL Technologies, the fast-growing Indian company that announced this week at the World Economic Forum in Davos its intention to create 10 000 jobs within the next five years in Europe and the US.

In addition to these, there will be presentations from Scandinavian giants Arla Foods and Electrolux, PartnerTech, Arcoma, Grundfos, Cad-Q, Minerva, Nosco, IFS, GSK, and Volvo Cars.

Says Paul Isherwood, Director of Innovation, External Networks & Partnerships and presenter on behalf of GSK Nutrition: “The biggest issue for me when it comes to product development is the Technology Push vs Market Pull debate. So do you go down the push route driven by ideas or capabilities created by R&D in the absence of any specific need that customers may have or do you use the pull approach driven by user needs and demand rather than by the science or technology from R&D? Neither of these strategies is sustainable in isolation for the long term and there are inevitable tensions and consequences at the intersection.”

Paul summarizes by saying that, “…balancing this insight with the science is the only way to make money and achieve lasting commercial success, delivering new products faster, bigger and cheaper!”

NPD World Tour Scandinavia is taking place January 31^st- February 2^nd at the BellaSky Comwell in Copenhagen, and will be attended by over 100 registered NPD executives.

To register or learn more about the event www.npdworldtour.com

This event is open for press.

For more information:
Lisa Bergström
Marketing Director
Midfield Media
0046 735 2617 86
lisa.bergstrom@midfieldmedia.com

When it’s time to upgrade Julius Tarng’s phone, just peel back its flexible shell and pop in a new ”brain.”

Smartphones are the epitome of planned obsolescence. If you don’t upgrade your phone every two years, you’re likely to be left out in the cold as software outpaces its capabilities. But all you reallyneed to do is upgrade the phone’s brain, not its whole body. What if there were a smartphone whose body was designed to let this kind of modular upgrading happen? Julius Tarng has created one called Modai. It’s only a concept design, not a working prototype or a shipping product, but I wish it were.

Tarng has devised a boatload of intriguing user-interface conventions for Modai, some familiar (separate ”paradigms” for work and play, much like Divide), some more surprising (a flexible ”peelstand” on the back of the phone lets it flex in your pocket to silently signal incoming messages, or stand up on edge when an alarm goes off).

But Modai’s coolest idea is its modular design to encourage users to extend the device’s lifespan. Removing the ”peelstand” also lets you access Modai’s ”internal pack,” which you can swap out and attach a new, better CPU unit, RAM cache, or battery to, just like snapping Legos together. ”From batteries to the camera, from the RAM to the CPU, most internals that evolve quickly can be upgraded,” Tarng writes. ”Modai employs an ecosystem that allows you to return your old module for disposal or resale after you buy a new one.”

In the same way that talk is cheap, so are concept designs. Modai is an awesome idea, but fabricating and manufacturing all its components, as well as spinning up the infrastructure to support the trade-in/recycling ”ecosystem,” would be a mammoth undertaking, and perhaps not practical. Then again, ”perhaps” is the operative word there. Modai looks like something that should exist. We’ll never know if it could exist until someone actually tries.

Read more about Modai.

Source.

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Idea

Peter Arndt 0708-627020
Director of Marketing - Scalae AB
Kreativ, marknadsfokuserad och otålig produktutvecklare som sedan 2005 driver produktutvecklingsföretaget Scalae AB. Jagar och vill se den optimala lösningen, både tekniskt och marknadsmässigt. Tyckte att traditionell produktutveckling hade fel fokus – all kraft gick åt att lösa de organisatoriska problemen och startade därför Scalae som utmanar traditionen och skapar framgångsrika produkter, och företag, via Marknadsinriktad teknikutveckling™.

Några av de organisationer som kommer att inta scenen och dela med sig av sina bästa erfarenheter inom området är bland andra: Tetra Pak, Philips Healthcare, HCL Technologies, Arla Foods, Danfoss IXA, Volvo Cars, Cad-Q, Electrolux, GSK, Merck, Grundfos, Volvo, Autodesk, IFS, Nosco, Minerva, Partnertech, PureInsight, Electrolux, Cranfield Universtity med flera.

Michel Sabouné, Director Front End Innovation & Design at Tetra Pak,  en av talarna som intar scenen under konferensen delar sitt recept på framgångsrik produktutveckling i en intervju inför konferensen: “The most crucial issue to overcome is having the full support from senior management to be able to follow through from Idea to launch and the ability and importance to work in a multi-disciplinary and cross organizational group at the front end of innovation”.

Fortfarande är registreringen för konferensen öppen. NPD World Tour Scandinavia äger rum mellan den 31 januari-2 februari på Bella Sky Comwell hotell i Köpenhamn. För anmälan samt information besök webbsidan www.npdworldtour.com

Deltagare är bland andra: Autodesk,  Arcoma ,  CAD-Q AB,  HCL,  IFS,  PartnerTech,  Pure Insight,  Minerva,  Minerva ,  Nosco,  Cranfield University,  Tetra Pak,  Philips Healthcare,  HCL Technologies,  Arla Foods,  Danfoss IXA,  Volvo Cars,  Cad-Q,  Electrolux,  GSK,  Merck,  Grundofs,  Volvo,  Electrolux ,  Thule Sweden AB,  MAN Truck and Bus AG,  Holmen Paper AB,  Simtronics ASA,  Leaf,  GN Store Nord A/S,  Edwards Vacuum ,  ABB SPA,  Siemens Wind Power A/S,  Kemira OYJ,  Konecranes,  Lantmannen Schulstad ,  Ferring Lægemidler A/S,  Brødrene Hartmann A/S,  Coloplast A/S,  Grundfos Holding A/S,  Oticon A/S,  Unomedical A/S,  Friesland Campina,  Co-Ro Foods,  Novo Nordisk A/S,  Howden Denmark A/S,  GGP Italy SpA,  Getinge IT Solutions Aps ,  Swep International AB,  Riemann A/S ,  Scan,  Copenhagen Business School,  Perstorp,  Kemira Oyj ,  Axess AS,  Volvo Bus Corporation,  ASSA ABLOY AB,  Autoliv Inc,  Danfoss IXA A/S,  Gambro,  Lego,  Rolls-Royce Marine,  SKF,  Findus,  Cargotec,  Danfoss,  Philips

Konferensen är öppen för press.
För ackreditering kontakta:
Lisa Bergström
lisa.bergstrom@midfieldmedia.com
0046735261786

Bild

Jag tänker mycket på miljön och hur den påverkas av oss människor, men det blir jobbigt när jag tänker för mycket. Miljön är ett komplext ämne. När blir det jag gör skadligt för miljön? Vad är bra eller dåligt för miljön och vem bestämmer det? Vart ska jag sätta min gräns för vad jag ska konsumera eller göra? Som konsument vet jag väldigt lite om en produkt. I vilken fabrik har produkten tillverkats? Vilken energikälla användes vid tillverkningen? Hur mycket utsläpp kommer från tillverkningen? Hur har materialet fraktats? Vilka material finns i produkten och hur påverkar dem i sin tur miljön?

Miljöförstöring är inte bara ett lokalt problem. Det är ett globalt problem. Att outsoursa sin tillverkning kanske är lönsamt för företaget, men hur mår miljön av det? Alla vi måste ta ansvar för miljön och som privatperson känner jag mig ganska så maktlös. Jag vet inte alltid vart och hur alla saker i min omgivning tillverkats och då är det svårt att göra medvetna val. Men som produktutvecklare kan jag faktiskt vara med och påverka miljön redan vid idéfasen till en produkt.

80 % av en produkts miljöpåverkan bestäms i de tidiga stadierna av utvecklingsprocessen, menar Robin Edman som är VD för SVID. Den siffran säger hur mycket en produktutvecklare kan påverka miljön.

Ida och Carin re-designar. Med miljön i tankarna återvinner de möbler och prylar. Dem gör om och menar att dem gör rätt. Och visst gör dem rätt, att återvinna för att göra nytt är ett stort steg till bättre miljö. Alla måste, på något sätt, tänka på miljön vid utvecklandet av en produkt.

Hållbar utveckling handlar om att nå mänskligt välbefinnande med en fungerande ekonomisk utveckling samtidigt som de ekologiska systemen ska vara i balans. Det behövs alltså smarta sätt att tillfredsställa de mänskliga behoven för att minimalt påverka miljön och behålla eller öka livskvaliteten.

Det är viktigt att alla tar ansvar för miljön och gör vad som är möjligt utifrån sitt eget perspektiv. Jag tycker att alla måste ta till sig vad hållbar utveckling innebär och låta sig inspireras av dem som gör det där lilla extra för miljön. Dem gör det inte bara för dem själva, dem gör det för dig och för alla andra på vår planet.