In an article at Engagingtimes a guest blogger, Scott Brinker, co-founder and CTO, ion interactive, argue for a new kind of Marketing Executive. He means that all new technical aid must have a more technical person behind the marketing questions. What do you say?
I know, there are a lot of new “chiefs” being proposed these days. Chief Content Officer. Chief Customer Officer. Chief Revenue Officer. And now a Chief Marketing Technology Officer? Is there anyone left in the organization who isn’t a chief?
But set aside titles for a moment. These new leadership roles aren’t really about proliferating the upper ranks of marketing management. They’re about recognizing that marketing has been changing dramatically — and that it’s time for the marketing organization to adapt its leadership structure accordingly.
Arguably, the massive influx of technology into marketing has been one of the most overwhelming disruptions of the past 10 years. The spectrum of new marketing technologies — bid management, content management, conversion optimization, web analytics, marketing automation, social media monitoring, etc. — has delivered tremendous innovation to our work. As marketers, we’re starting to feel like Archimedes: “Give me a place to stand and a lever long enough, and I will move the world.” Except with a laptop and an Internet connection.
Read the full post here.
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